A reliable system of growth.
For any dental practice.
We built the Dental Engine to empower dental practices to reach their full potential. Our comprehensive approach to marketing ensures a collaborative system of success, transparency and accountability.
To serve and educate dental practices on effective growth strategies that lead to financial stability and success
What is the Dental Engine?
It’s a system of growth with 10 key contributors for success. When it comes to building an engine, the order matters. The Dental Engine is structured to help you understand each marketing component in order of importance for a dental marketing strategy.
Introduction to the Dental Engine
With 77% of the population using online search engines to search for healthcare providers, it’s more important than ever to ensure your practice is locked, loaded, and ready to support these prospective new patients.
Your website is often the first interaction prospective new patients have with your dental practice and often is the difference between converting them to new patients or deterring them to one of your competitors.
Advertising with Google Ads
We know that you don’t have time to wait when it comes to finding new patients. Effective growth comes from taking advantage of both short-term and long-term strategies. Digital advertising with Google Ads is often the fastest method to get in front of potential patients right at the time they are searching for the services that your practice offers.
Map Pack Optimization
The Map Pack (also known as The Local Pack) is a set of 3 local business results with a map of their locations pulled from Google Maps. These search results show beneath the Google Ads and above the Google Organic results. Optimizing all 3 areas is important in building awareness among those potential patients looking for a new dental practice.
Search Engine Optimization
The third and final area of the 3 pack is Google Organic, which contains those rankings below the Map Pack rankings (mentioned above in Step 4). By implementing a strong dental SEO strategy, you’re able to organically rank (rank without pay) for many searches that are related to the services you offer. SEO is typically a long-term investment that allows you to grow even more over time.
Social Media Marketing
Social Media is a great way for dental practices to engage with potential and existing patients. Using social media channels like Facebook and Instagram allows practices to share the human side of their practice and build further engagement with these individuals.
Imagine that one day you wake up to some mild tooth pain. You go to Google and type in “dentist near me” and are bombarded with a plethora of dental practices on the search engine results page. Which one do you go with? Are you going to choose the practice that has 3 reviews with an average start rating of 2 stars? Or are you going to choose the practice that has 120 reviews with an average star rating of 4.8 stars and dozens of positive patient testimonials?
Analytics & Reporting
So you’ve made it this far! You’ve created an optimized website, are driving traffic to your website from Google and other social channels, and are effectively managing your online reputation. What comes next?
Putting the correct analytics and reporting in place will allow you optimize all your efforts and increase your effectiveness and efficiency overtime. In other words, this step will help you oil the engine so it can serve you in the long-term.
Did you know it’s 5 times more expensive to acquire a new patient as it is to retain an existing patient? If you’ve already done the hard work of getting someone to visit your office, make sure you keep them around to enhance the patient lifetime value.
Marketing can only do so much to increase your practice value. Your office will also need to dedicate training towards providing consistently positive experiences for patients.
We were tired of traditional marketing agencies
Marketing agencies are notoriously deceptive. Using confusing jargon and complicated schemes to make you believe you’re getting your money’s worth. They care more about the transaction, than the relationships.
We went to work to create a system to protect dental practices from this problem. Now dentists can use our methodology for two purposes:
- To keep marketing agencies accountable
- To bring your dental marketing to the next level
However you decide to use our services, we hope you experience freedom from the outdated marketing practices.