STEP 1

Introduction to the Dental Engine

With 77% of the population using online search engines to search for healthcare providers, it’s more important than ever to ensure your practice is locked, loaded, and ready to support these prospective new patients.

STEP 2

Website Optimization

Your website is often the first interaction prospective new patients have with your dental practice and often is the difference between converting them to new patients or deterring them to one of your competitors.

STEP 3

Advertising with Google Ads

We know that you don’t have time to wait when it comes to finding new patients. Effective growth comes from taking advantage of both short-term and long-term strategies. Digital advertising with Google Ads is often the fastest method to get in front of potential patients right at the time they are searching for the services that your practice offers. 

STEP 4

Map Pack Optimization

The Map Pack (also known as The Local Pack) is a set of 3 local business results with a map of their locations pulled from Google Maps. These search results show beneath the Google Ads and above the Google Organic results. Optimizing all 3 areas is important in building awareness among those potential patients looking for a new dental practice.

STEP 5

Search Engine Optimization

The third and final area of the 3 pack is Google Organic, which contains those rankings below the Map Pack rankings (mentioned above in Step 4). By implementing a strong dental SEO strategy, you’re able to organically rank (rank without pay) for many searches that are related to the services you offer. SEO is typically a long-term investment that allows you to grow even more over time.

STEP 6

Social Media Marketing

Social Media is a great way for dental practices to engage with potential and existing patients. Using social media channels like Facebook and Instagram allows practices to share the human side of their practice and build further engagement with these individuals.

STEP 7

Reputation Management

Imagine that one day you wake up to some mild tooth pain. You go to Google and type in “dentist near me” and are bombarded with a plethora of dental practices on the search engine results page. Which one do you go with? Are you going to choose the practice that has 3 reviews with an average start rating of 2 stars? Or are you going to choose the practice that has 120 reviews with an average star rating of 4.8 stars and dozens of positive patient testimonials?   

STEP 8

Analytics & Reporting

So you’ve made it this far! You’ve created an optimized website, are driving traffic to your website from Google and other social channels, and are effectively managing your online reputation. What comes next?

Putting the correct analytics and reporting in place will allow you optimize all your efforts and increase your effectiveness and efficiency overtime. In other words, this step will help you oil the engine so it can serve you in the long-term.

STEP 9

Patient Communication

Did you know it’s 5 times more expensive to acquire a new patient as it is to retain an existing patient? If you’ve already done the hard work of getting someone to visit your office, make sure you keep them around to enhance the patient lifetime value.

STEP 10

Practice Management

Marketing can only do so much to increase your practice value. Your office will also need to dedicate training towards providing consistently positive experiences for patients.