Dental practice marketing & growth
The Definitive Guide (2021)
This is the definitive guide to dental practice marketing & growth in 2021.
In this new guide, we’ll show you:
- Dental Practice Marketing & Growth Fundamentals
- Dental Practice Website Optimization
- Google Ads for Dental Practices
- Google My Business (GMB) for Dental Practices
- Search Engine Optimization (SEO) for Dental Practices
- Social Media for Dental Practices
- Reputation Management for Dental Practices
- Analytics & Reporting for Dental Practices
- Patient Communication for Dental Practices
- Dental Practice Managment Consulting
Chapter 1
Dental Practice Marketing & Growth Fundamentals
In this chapter, we’ll cover the fundamentals of dental practice marketing and growth.
Intro to Dental Practice Marketing & Growth Fundamentals
Traditional Marketing vs. Digital Marketing
Single Location Practice vs. Multi-Location Practice
Understanding Your Target Audience
Understanding Your Competition
Conducting a Practice Audit
The Three Pillars to Dental Practice Growth
The Dental Engine
Project Work vs. Recurring Work
Intro to Dental Practice Website Optimization
Choosing a Good Domain Name
Building a Sitemap
Introduction to WordPress CMS
Setting-Up Your Website Backend
Customizing the Frontend of Your Website
Adding Social Proof to Your Website
Convert Prospective Patients with Website Forms
Optimizing The Placement of Your Website Phone Number
Enticing Prospects with Special Offers
Creating A Practice Explainer Video for Your Website
Making Your Website Unique with Custom Photography
Standing Out with Custom Graphics
Implementing an FAQ Page
Standout with Homepage Callouts
Facilitating Communication with Website Live Chat
Correctly Setting Up Your Location Page(s)
Utilizing Website Trust Indicator Badges
Maintaining Your Website Copyright Date Updated
Chapter 2
Dental Practice Website Optimization
Chapter 2 is all about optimizing your dental practice website to increase appointment requests.
Chapter 3
Google Ads for Dental Practices
This chapter will cover how to setup paid search ads in Google Ads. Google Ads it’s a great way to get in front of prospective patients right at the time they are searching for the exact services your practice offers.
Intro to Google Ads for Dental Practices
Planning Your Campaign
Performing Keyword Research
Categorizing Your Keywords (Green, Yellow, Red, Exercise)
Selecting Your Keyword Match Types
Get Search Volume & Campaign Forecasts
Writing Your Ad Copy
Selecting Relevant Ad Extensions
Setting-Up Conversion Tracking
Choosing Your Campaign Settings
Building Your Campaign in the Google Ads Platform
Optimizing Your Campaign Budget
Performing a Search Term & Negative Keyword Audit
Intro to Google My Business (GMB) for Dental Practices
Maintaining Your GMB Profile Up to Date
Utilizing GMB Posts
Understanding Name, Address, Phone Number (NAP) Congruency
Building NAP Citations
Add a Location to GMB (for Multi-Location Practices)
Chapter 4
Google My Business (GMB) for Dental Practices
Chapter 4 is focused on helping you optimize your Google My Business page. This will help you rank in searches in the “Map Pack” which are the search results in Google’s local map.
Chapter 5
Search Engine Optimization (SEO) for Dental Practices
In this short chapter, we’ll cover a few ways that dental practices can get the most out of their SEO efforts.
Intro to Search Engine Optimization (SEO) for Dental Practices
Performing On-Page SEO
Utilizing Blog on Your Website
Off-Page SEO (Coming Soon)
Technical SEO (Coming Soon)
Intro to Social Media for Dental Practices
Social Media for your Practice
Social Media for your Dentists (coming soon)
Social Media for Multi-Practice Locations (coming soon)
Facebook Marketing
Instagram Marketing
Other Social Media Channels
Chapter 6
Social Media for Dental Practices
Chapter 6 is all about social media marketing. Understanding how to leverage social channels both from your practice and from your dentists, will allow you to build an audience with prospective patients and engage your existing ones.
Chapter 7
Reputation Managment for Dental Practices
Managing the reputation of your dental practice is critical to long term success. Gaining a poor reputation can be detrimental to growth, while getting a positive one will help stimulate it. This chapter helps you learn more about what you can do to better control your online reputation.
Intro to Reputation Management for Dental Practices
Leveraging Google Reviews
Requesting Patient Testimonials
Intro to Analytics & Reporting for Dental Practices
Implementing Google Analytics on Your Website
Setting Up Form Tracking
Setting Up Call Tracking
Monitoring Your Calls
Tracking & Reporting Your Key Performance Indicators (KPIs)
Chapter 8
Analytics & Reporting for Dental Practices
Tracking and reporting your marketing and growth efforts is key to understanding what’s working and what isn’t. This chapter dives into the ins and outs of analytics and reporting for your dental practice.
Chapter 9
Dental Practice Patient Communication
This chapter we cover the fundamentals of communicating with your patients.
Intro to Dental Practice Patient Communication
Call Auditing
Communicating via Email
SMS (Text) Communication
Leveraging Website Banners for Updates
Intro to Dental Practice Management Consulting
Call Scripting
Accountability Measures
Leadership Development
Culture Development
Conflict Resolution
Chapter 10
Dental Practice Management Consulting
Marketing can only do so much to increase your practice value. Your office will also need to dedicate training towards providing consistently positive experiences for patients. With patient scripting and accountability measures, you can start to quickly increase your practice value.