Google Ads

What are Google Ads?

Google is not just the world’s largest search engine, but it is also one of the most powerful advertising platforms accessible to digital marketers. Google provides advertising through search, which is well-known, as well as a network of websites where you may promote.

When you use Google Ads to promote, you pay to have tailored pay-per-click (PPC) ads prominently shown on Google Search results pages. This means you only pay when someone clicks on your dental advertisement. As a result, there isn’t much to lose by running these adverts. So, at the very least, if your ad is so poor that no one clicks on it, you will not get charged.

If you search for a dentist practice in a certain region on Google, you’ll see PPC advertising at the top of the Google Search results page for your location. People who are looking for dentists or dental services might be sent to a landing page on your website, where they can contact you.

Monthly Budgets

Google Ads, like other kinds of PPC advertising, works by putting bids.

You’re not going to spend hundreds of dollars on those bids all at once. You will normally set a monthly spending budget, which you may adjust based on the outcomes you observe over time.

The problem with needing to lay out a monthly budget that can be readily adjusted is that it might be tempting to revise it as you track your KPIs.

When it comes to budgeting, doing keyword research first, rather than setting a CPC ceiling, works best. This assists in determining what dental competitors are bidding on and how much it will cost to compete.

4 top things to consider for your monthly budget:

1 Your local market
2 Keywords you wish to target and their cost per click.
3 How quickly do you want to see results?
4 How effectively your website turns visitors into patients.

Keyword Research

Keywords are the foundation of not just your online presence, but also the growth of your dental practice. Dental practices that can’t be discovered online will fail! However, you cannot just target any keyword. You must conduct a study to identify the most beneficial ones for your organization.

Keyword research is the process of determining the phrases people use to search for information on a certain topic, as well as how frequently such keywords are used in search engines such as Google and Bing. Keyword research is the most effective technique to discover fresh, relevant terms for your paid and organic search marketing initiatives.

Keyword research includes selecting keywords and identifying which keywords to bid on, but it does not end there.

1You must ensure that you are receiving the most value out of
each term you bid on, so choose advertisements that strike a
balance between high-volume keywords and a low CPC.

2 Bid on keywords that can help you stand out and increase
visitors to your website.

3 You should also make certain that a low-volume, the high-value
term does not cost too much!

You now have a list of keywords to use in Google Ads. Excellent work! Before you get in and start developing your campaign, consider what your rivals are already employing in their Google Ads dentistry marketing strategies.

Your online competition will have previously tested and optimized their Google Ads ads. Having that knowledge reduces the risk associated with your advertising spend. You may optimize your own efforts by learning what works for their landing pages, advertisements, and keywords.

Targeting

In Google Ads, there are two forms of targeting:

Contextual targeting enables marketers to specify which websites their advertisements appear on, whether by the type of material on that website (themes) or by naming specific websites or web pages where they want them to appear (placements). We shall go through subjects and locations in greater detail later in this post.

Audience targeting allows you to choose which people see your adverts. You can target audiences based on their online interests and behavior, interactions with your website, or first-party information that they have given you permission to use.

The following targeting options are available for search campaigns:

Detailed Demographics

Demographics

Affinity Audiences

In-Market

Remarketing (known as remarketing lists for search ads, or RLSAs)

Similar Audiences

By more precisely targeting your audience, you can guarantee that your advertising is relevant to them, boost the odds of converting potential patients into clients, and save costs by minimizing wasted ad spending.

Bottom Line

Google Ads for dentists may be a highly valuable source of new patient leads for your clinic. To execute a successful Google Ads campaign for dental services, you must target the correct audience, bid on the appropriate keywords, create engaging and persuasive ad text, and employ a conversion-optimized landing page to convert visitors into booked patients.

Work with The Dental Engine

A rigorous keyword phrase analysis is required to discover and target your prospective patients. We listen to your wants and goals when discussing the sorts of offers you’d like to advertise to discover what procedures or services make your dental practice special. We construct a solid keyword bundle based on this information in order to succeed in your market and stay ahead of the competition.