Keyword Research

Keyword searches are the terms that internet users use to find what they are looking for.

If people are entering terms onto their devices, then dental practices must conduct keyword research. Dental practices must do keyword research to determine which terms their target audience is using. How will patients find you if you don’t know what they’re looking for?

However, it is not simply patients that are looking for keywords. Google and other search engines will crawl your website to find relevant material.

A popular assumption is that keyword research is exclusively useful for SEO; yet, nothing could be farther from the reality. The advantages of keyword research go beyond SEO. So looking at it just from an SEO standpoint would mean missing the big picture. Keywords are useful in numerous fields, including marketing, social media, business, and content development.


What Is a Keyword?

A keyword is a term used in digital marketing to define a word or phrase that patients put into a search engine to discover information. Keywords are vital in SEO because they assist you to concentrate the emphasis of your content so that it suits the searcher’s demands.

Your material should be formatted in such a manner that it contains all of the necessary keywords and phrases that might attract potential viewers. You may make it simpler for patients to locate you on the internet by using a well-thought-out keyword strategy.

What Are the Types of Keywords?

Keywords are classified into three kinds based on their length:

  • Short-Tail Keywords
  • Medium-Tail Keywords
  • Long-Tail Keywords

Short-Tail Keywords

Short tail keywords range in length from one to two words. These terms have the most searches but are also the most competitive. The shorter the keyword, the more popular it is in terms of search volume. You’ll get a lot of traffic to your dental website if you can rank for short-tail keywords. Given the high amount of searches, it’s no wonder that everyone is seeking to rank for long-tail keywords.

As a result, short-tail keyword competition is strong. However, because these terms are not as focused, the conversion rate is the lowest.  

Medium-Tail Keywords

As the name implies, it is located between short and long ones. Keyword volume and difficulty are both medium. Because these terms are more tailored to the searcher, conversion rates are also lower. 

Long-Tail Keywords

Long-tail keywords are five words or more in length. These keywords have the least amount of search traffic but also the least amount of competition. However, because these terms are so specific to the searcher, the conversion rate is the greatest.

They are less wide and more specific than a short-tail word. You won’t be able to acquire or receive as much search traffic with this keyword, but the traffic you do get will be more relevant and help your dental website’s search ranking. 


How to Select Right Keywords:

When it comes to keyword research, it’s critical to choose phrases that have a high search volume, are related to your dental content, and aren’t overly competitive. Keywords influence what your dental practice is known for.


Keywords can be classified in a variety of ways, but some of the most important characteristics to consider are:

  • Search Volume: How many people look up a question in a particular month?
  • Intent: Where are individuals searching for this phrase in the research process?

Competitiveness: How tough is it to attain a page-one organic position for this phrase?

When developing a comprehensive search marketing strategy, it’s critical to include a mix of high-volume, broad terms, and more particular long-tail keywords at various levels of intent and competitiveness.

Where to Place Keywords

Keywords are still important in SEO. However, it is now preferable to prioritize effective keyword placement above keyword frequency. Keywords are still important in the page title, URL, meta description, header tags, page content, picture descriptions, and filenames, for example.

Local keywords

If your dental practice is in a certain geographic area, using local keywords is critical to your dental site’s searchability. In recent years, Google has prioritized local companies and encouraged them to claim their listing on Google My Business. If you do not claim your business, Google will extract information from your website that they believe is correct for online publishing. Nothing on Google can be controlled 100 percent by marketers or company owners, but you may attract more local searches by completing local keyword research and optimizing the most crucial dental service pages of your site. 

Why Keyword Research is Important

Keyword research is significant since it may disclose valuable information that can help your dental practice thrive online. Keyword research can inform you what phrases patients are actively looking for, how competitive those terms are, and help drive your content marketing strategy to boost organic search exposure, ranks, and traffic.

Keywords were the major way of informing search engines about the topics you were covering. In general, the more you utilized the term in your article, the more relevant it seemed. Here are a few of the advantages of keywords:

  1. Knowing your keywords can help you better understand your brand and dental practice, as well as who your potential patients are. What are you attempting to showcase? What services do you offer? It should go without saying that when beginning to develop a website, you need the right audience. 
  2. Keyword research may provide essential information such as where you rank for keywords, which keywords are easy to rank for, and which keywords your rivals rank for. The main reason for starting a website is to be successful. Keyword research will reveal whether or not it is beneficial to pursue a specific topic. To do competition research, you must first evaluate the authority of the other websites listed for the keywords you’re interested in. 
  3. It will assist you in creating more dental blog topics. If you’ve been writing for a long time, it might be difficult to come up with new and interesting topics to write about. The good news is that keyword research might help you broaden your selections. You’ll have more themes to choose from that your audience will enjoy!  
  4. It will provide you with insights into what is trending. When your material is focused on SEO and keyword research, you’ll have a good idea of what’s trending right now. You may then make changes and produce more appealing material. It is critical that you understand what is trending because if you continue to post material that no one can relate to, you risk losing existing clients and website visitors. We all know that no dental practice wants that. Investing some time to conduct the necessary research offers several benefits that your dental practice will appreciate. 

Need Help?

Keyword research is more about identifying excellent keywords that will have a good influence on your site than it is about finding terms that your audience may be searching for.  

The problem is that many dental practices overcomplicate the keyword research process. Finding the right terms to help sites and dental blogs rank high in search engines is sometimes regarded to be a time-consuming procedure involving hours of work. However, things do not have to be that complicated. Understanding the significance of keyword research and working with a marketing agency can make keyword research much easier for you. 

If your keywords aren’t bringing in more traffic or converting more individuals, it’s time to do some real keyword research. The Dental Engine is continually up to date on the newest tools and trends with keyword research. You may contact us by filling out our contact form

Reason to do Daily Backups

Regular backups are essential for securing your dental practice’s network, regardless of how big your office is. Regular backups may be the single most important precaution you can take to avoid a network disaster.

Backups ensure that you have secure and clean data to keep your dental practice running in the event of data loss, a hack attack, or even a natural disaster, regardless of your current security strategy.

Attacks can happen at any time

Do not assume that your small dental practice will be unaffected by this type of attack. Small businesses are frequently targeted by ransomware attackers due to their lack of security. You can avoid paying the ransom by simply restoring your data before you were infected with ransomware if you have a secure backup of your system.

Preventive measures don’t always work

Backups allow you to restore your network no matter what happens. You risk losing critical information such as patient financial records, payroll data, and mailing lists if you don’t back up your data. If a virus infects your network, failing to restore it from a clean backup can result in network outages that last days or longer, destroying patient confidence in the process.

In some cases, data corruption is the issue rather than hacking or malware. Backups allow you to go back in time before you had network problems and restore your network quickly.

Lost Data Damages Dental Practice’s Reputation

A dental practice must consider that data loss leads to a loss of customer trust. Being known as a company that has lost data, particularly patient data, will not help your dental practice.

Want to Learn More? 

Get in touch with The Dental Engine to learn more about how website security and data backup services can benefit your business! You can’t build anything until you get your WordPress site setup with the proper plugins and themes. We walk you through this process to ensure everything is set up correctly so you can start developing pages on the front end.