Utilizing Patient Testimonials and Reviews 

Patient feedback and testimonials are critical components of marketing efforts in today’s dental industry. Any dental practice must strive to create a patient-centered environment in which patients can trust that they will receive the best possible care. Let’s take a look at how reviews and testimonials can help your dental practice improve patient satisfaction and experience.

You can increase your practice’s visibility on Google by doing the following

Potential patients can learn more about your practice by reading online reviews and testimonials. They also demonstrate to Google that your practice is relevant and worthy of being listed in local search results. You can help your practice stand out by posting reviews on multiple review sites.


To promote your practice, you can share customer testimonials

On your website, you can display patient testimonials and reviews. This is an excellent way to earn the trust of potential patients. You can also use video to share your patient experiences. Patients are more likely to visit a healthcare practice after viewing a video, and they are more likely to stay on a website that includes a video for longer. 

You can increase your patients’ trust in you by posting patient testimonials and reviews online.

This will significantly increase your patients’ and potential patients’ trust in you. Patients are more likely to not only visit a dental practice after reading testimonials and reviews, but they are also more likely to refer friends and family to the practice.

You can improve your reputation

by encouraging your patients to leave unbiased testimonials and reviews on sites like Yelp and Google which will reach a larger audience than just word-of-mouth recommendations. When potential patients learn that you have a track record of satisfying patients, your reputation will grow positively.

You can learn what patients think of you by doing the following

You can learn about your practice’s performance by understanding and utilizing the information provided by patients in the form of testimonials and online reviews. You can improve your overall customer service by listening to your patients and responding appropriately.

You can raise brand awareness by doing the following

The more your name and reputation appear online, the more potential patients will recognize it. More patients, more visits, more patient recommendations, and positive word-of-mouth marketing all result from increased brand awareness

Email Communication

Before and After Photos

Taking before and after photos demonstrates that you’ve thought about future patients’ needs. It demonstrates that you are concerned about the quality of your work and understand the importance of long-term planning. This is a hallmark of the most successful dental practices, as they are dedicated to earning their patients’ trust and taking pride in their work. When you have photos to show your patients, it shows that you care about their experience as well as the outcomes you’ve achieved with other patients. You’ll appear to be a seasoned pro, and your practice may even grow faster! Here are a few of the benefits of before and after photos:

Increase patient’s trust in your work: 

Including before and after photos in your marketing strategy, and, more importantly, in your testimonials, is a great way to show the complete transformation from what it was to what it is now, all thanks to your dental practice. Keep in mind that even after receiving a recommendation, prospects are hesitant about your dental practice. Patients will be more confident that you can do the work they want and that you can do it well if you show them before and after photos. This eliminates any doubt about their decision to go to your dental office. 

Have control over what your potential patient sees:

When a prospective patient visits your website or follows you on social media, they’ll always look for photos to prove you can do what they need, or at the very least to compare your work to others.

As a result, you’ll need to keep your users up to date with photos of all the work you do. Your prospective patients will like you if you show them a finished service, but if you show them the process and the whole story, they will come to your practice. Because they’ll know you’re capable of resolving their issue.

Storytelling through imagery: 

Showing a story through images is far more effective than simply telling it. You can show the story behind your work by taking before, during, and after pictures. It’s even more striking to compare how bad things were before the treatment to how much better they are now! The outcomes are more impressive than the journey, but they demonstrate that the journey is flawless. 

“Before and after” photos are extremely effective marketing tools because they provide social proof, demonstrate that your dental practice is following through on your promises, and display results. 

Video Testimonials 

When a patient speaks about their positive experience in video format, it is called a testimonial video. Because videos are attention-grabbing, engaging, and easily shareable in today’s online world, video marketing is one of the most effective marketing formats available. 

A video testimonial, rather than a traditional review, has a patient appear on video to discuss your dental practice. Patients usually talk about how the business helped them solve a problem or how it affected their lives. Video testimonials are authentic since it’s real people, willing to associate their faces and name with your practice on camera.  Each testimonial relates how your dental practice assisted a patient in resolving a problem or achieving a specific goal. 

Benefits of Video Testimonials


Testimonial videos allow your potential patients to see how other people feel about your practice in an unscripted, unfiltered manner. It gives your practice a face and your brand the credibility it requires among your target market. You can not only describe your objectives, service, and overall mission, but you can also provide examples of customer experiences to back up each point. 

Taking and using video testimonials shows a lot of respect for the people who give their feedback. You put your reputation in the hands of these patients, demonstrating that you value their input. By valuing and trusting your patients, you strengthen your relationship with them and their friends, and you encourage them to spread the word about your dental practice. 

Human Connection:

A lack of human-to-human connection is one of the most serious issues that a dental office faces with their online presence. Many dental practices, while functional, lack the human element. One of the most effective ways to avoid this problem? Using video testimonials as a marketing tool.

Video testimonials help to humanize your brand by giving your practice a face. By demonstrating to potential patients how one of your current patients has benefited from your dental practice, you can persuade them that they, too, can benefit. This allows them to have more assurance that you are the best option. 

More Exposure:

The value of testimonials in marketing is the increased exposure they provide. In our digital society, online visibility is possibly the most important factor for business survival. When you combine this with their marketing power, videos become one of the most effective ways to gain online attention.

How can you get video testimonials? 

To find out if one of your patients would be willing to record a testimonial, simply send them an email or give them a call. The way you ask for a video testimonial is perhaps the most important factor. If someone isn’t interested in recording a video, you should help them understand why their story is so important to you.

Written Case Study

A marketing case study is designed to persuade people that a certain service can solve a problem. Why? Because it has done so previously. It appeals to logic while painting a picture of what success looks like for the patient by including the study’s quantitative and qualitative results. Using case studies in your marketing plan will help potential patients not only see things logically but also see what a happy patient looks like at your dental office. 

It usually consists of a few key components:

    • The patient is introduced: There is a beginning, middle, and end to this story, just as there is to any good story. The problem that a previous patient had is defined at the start of a marketing case study. This is the time to explain why the patient consulted you and how you planned to address the issue. Identify the objectives for solving the problem and demonstrate how you planned to achieve them. 
  • The patient’s issue to be resolved/The Solution: Show what steps your dental practice took and how you were able to assist your patient. Give as much information as you can to help a potential patient understand and trust your strategies. Potential clients are interested in the study’s findings. They’re curious about the specifics of your success. More information fosters trust, and marketing case studies are an excellent place to start establishing that customer relationship and demonstrating your ability to complete the task.

  • Data from before and after the solution was implemented: The study’s conclusion should detail how the project went, where you excelled, and what the patient gained by choosing your practice. This is an excellent opportunity to demonstrate the “before and after” of how the patient was doing previously and how they are doing now. Make use of data and statistics to demonstrate your success.

Opinions from people outside of a dental office, particularly from patients, will always have more weight than any marketing pitch. Rather than relying on a marketer to tell the story, case studies show the story in the voice of the actual user. 

 The best way to structure your marketing case study is to write it in the form of a story with a beginning, middle, and end. Make it stand out from the crowd and encourage patients to get in touch with you for more information. Focus on the patient and how you can assist them. All of this can help to establish trust and a relationship with potential patients. Case studies can be used to promote your practice on social media, websites, and emails. 

Google Reviews

It’s never been more important to understand online reviews and how they affect your practice than it is now. The face of marketing has changed as a result of online reviews. The value of online reviews for dental practices is incredible, ranging from increased brand awareness to increased overall profitability. More than just improving your brand’s image, reviews can also help you get more customers. The more reviews your dental practice has, the higher it will rank on major search engines like Google. It’s critical to be at the top of a Google search if you want to attract new patients.

Attract New Patients

Your patient acquisition strategy must include Google Reviews. Obtaining a lifelong patient for your practice may be difficult, but it will pay off in the long run. The solution for any practice is to take control of its online reputation on a proactive basis. It’s the difference between getting new patients and not getting new patients.  

Have Patients Do Your Marketing

Every practice owner and office manager will tell you that referrals are the lifeblood of their business. What patients say about you, whether positive or negative, can mean the difference between success and failure. Allow your patients to do the advertising for you. If you don’t have good Google reviews, you’re wasting money on traditional advertising, online marketing, and your website.

Google reviews are displayed first to users! The businesses with the most reviews are displayed first (despite the first one having a lower rating than the first). As a result, the number of reviews is crucial. Rating is also crucial. Users can use Google’s rating tool to filter out businesses with low ratings. To ensure that your business receives a high number of reviews in today’s competitive market, you must have a reputation management tool.

Ready to Get Started?

Did you know that 88 percent of consumers trust reviews as much as personal recommendations? When it comes to digital marketing, reviews can produce an average of 18 percent uplift in appointment requests.

The Dental Engine understands how to increase the number of patients at a dentist clinic since that is what we do for all of our clients! There are a lot of dental offices to compete with out there. It’s important to stay within a healthy budget, but also critical to invest in the growth of your practice.  We implement all the best practices we preach in our dental growth and training platform.