Google My Business
The Map Pack uses local search results and displays their locations along with other relevant information. These search results show below the Google Ads (mentioned above in Module 3) and above the Google Organic results (mentioned below in Module 5). Optimizing this area will make it easier for mobile users to find your dental practice.
What to expect in this course…
Building a Strong Google My Business Profile
Your Google My Business lists your schedule, announcements, posts, reviews, appointment links, phone number and other important information. Keeping this up-to-date will make it easier for people to reach out and schedule an appointment.
Generating Google Reviews
Studies have shown that people trust online reviews just as much as a friend or family member. With that being said, it’s important to generate as many of these reviews as possible to increase the chances of a new patient trusting your dental practice.
Google My Business Posts
Unlike social media, posts on Google My Business show up directly in the search results for your business. This is a great opportunity to provide the most relevant and valuable information directly on your profile when people search for your practice.
NAP (Name, Address, Phone Number)
The format and order of these pieces of information directly impacts your search rankings. Although it’s a simple fix, many dental practices don’t follow these NAP best practices.
Adding Locations (Multi-location practices)
You don’t need to create a new Google My Business account for each of your dental practices. Instead, you can simply add more locations and manage them all from one account.
Are you ready to take marketing into your own hands?
HOW DO YOU COMPARE?
Average spending on marketing services per month
There are a lot of dental offices to compete with out there. It’s important to stay within a healthy budget, but also critical to invest in the growth of your practice. Do an analysis of your nearby competition to see how your dental marketing efforts compare.
What to expect
from DIY courses
We know how busy dental teams can be. Trying to manage calls, appointments, insurance, accounting and lab work can be time-consuming and unpredictable. With unlimited access to dental marketing courses, you can set your own learning schedule and pace.
Give a person a fish and you'll feed them for a day. Teach a person how to fish and you'll feed them for a lifetime. Instead of always paying for marketing services and being left in the dark, empower your team to learn new skills. New skill that will benefit your practice and the bottom line.
The choice has always been: Do I outsource my marketing, or do I try to guess the best marketing for my practice? With dental marketing training, you can develop a firm understanding on dental marketing techniques to free you from this dilemma.