Develop specific skills. Grow your practice.

Empower your dental team with the marketing and sales skills they need to find and retain new patients. Learn how to build a dental engine that produces predictable results and revenue. 



Marketing Basics

Your Growth Foundation

What is dental marketing? What strategies and campaigns would be best for my practice? A quick overview and guide to best practices and procedures.

Website Optimization

Centralizing Your Efforts

Functionality and design. In that order. It doesn’t matter how good your site looks if you don’t know how to convert virtual visitors into new and returning patients. 

Digital Advertising

Paid Search Gets Results

Google Ads is a platform that anyone can learn. With the right teacher, you can build an online advertising engine to instantly generate new patients. 


Dental SEO

The Importance of Organic

The Internet seems like an endless fountain of information. Learn how to create content that will get you to the top of search engine results.  

Social Media

Relationships. Reputation. Brand.

Maintain awareness and provide platforms for your patients to interact with your practice. Or run ads to generate new patients in your area. 

Google My Business

Enhancing Online Discoverability

List your practice hours, post updates or photos, and keep your location up-to-date. Make it easy for patients to find your practice.

Analytics & Reporting

Measure. Report. Improve.

Understand marketing data to optimize and improve your campaigns. When performance is measured and reported, the rate of improvement accelerates. 

Reputation Management

Establishing Trust and Credibility

Patients will always do their research before coming into your office. Make your practice the clear and obvious choice from your dental competitors. 

Patient Communication

Provide Better Experiences

A patient lifecycle is, by definition, a cycle. It’s not a straight line. A patient interaction often begins online, proceeds to your dental experience, and maintains with consistent nurturing. 

What to expect
from DIY courses


We know how busy dental teams can be. Trying to manage calls, appointments, insurance, accounting and lab work can be time-consuming and unpredictable. With unlimited access to dental marketing courses, you can set your own learning schedule and pace. 


Give a person a fish and you'll feed them for a day. Teach a person how to fish and you'll feed them for a lifetime. Instead of always paying for marketing services and being left in the dark, empower your team to learn new skills. New skill that will benefit your practice and the bottom line. 


The choice has always been: Do I outsource my marketing, or do I try to guess the best marketing for my practice? With dental marketing training, you can develop a firm understanding on dental marketing techniques to free you from this dilemma.