MARKETING BASICS
It’s time to learn
all that jargon
With this course, you’ll be able to understand all the marketing lingo. Our goal is to provide all the information you need to make educated decisions for your dental practice.
TRAINING AGENDA
What to expect in this course…
Digital Marketing vs. Traditional Marketing
We strive to eliminate confusion when it comes to marketing. We break down the terminology used by marketing professionals and teach you the fundamental differences between digital and traditional marketing.
Single Location Practice vs. Multi-location practices
We understand every dental practice is unique. And although marketing principles stay the same, how you go about executing a dental marketing strategy can vary depending on your unique circumstances.
Understanding your Target Audience
A target market is the specific group of people you want to reach with your marketing message. They are the people who are most likely to buy your products or services, and they are united by some common characteristics, like demographics and behaviors.
Analyzing your Competitors
Who qualifies as a competitor in your area? It’s important to know your real competitors are, based on services, location and prices.
Conducting Competition and Practice Audits
Competition will always exist between businesses. Before you can start to differentiate yourself from them, you need to conduct research and identify ideal opportunities to stand out.
The Three Growth Pillars
Qualified Web Traffic. Conversion Rate Optimization. And Patient Lifetime Value. Understanding these three core pillars will help you develop a marketing strategy to generate consistent and predictable revenue.
The Dental Engine
In order to better understand how the Dental Engine works, we need to discuss gestalt psychology. This concept suggests an organized whole can be perceived as better than the individual parts.
Project Work vs. Recurring Work
A lot of effort goes into creating a successful marketing system. If you don’t keep track of your work, it can be difficult to manage the various tasks simultaneously. Using a project management tool will help.
Are you ready to take marketing into your own hands?
HOW DO YOU COMPARE?
Average spending on marketing services per month
There are a lot of dental offices to compete with out there. It’s important to stay within a healthy budget, but also critical to invest in the growth of your practice. Do an analysis of your nearby competition to see how your dental marketing efforts compare.
What to expect
from DIY courses
Flexibility
We know how busy dental teams can be. Trying to manage calls, appointments, insurance, accounting and lab work can be time-consuming and unpredictable. With unlimited access to dental marketing courses, you can set your own learning schedule and pace.
Empowerment
Give a person a fish and you'll feed them for a day. Teach a person how to fish and you'll feed them for a lifetime. Instead of always paying for marketing services and being left in the dark, empower your team to learn new skills. New skill that will benefit your practice and the bottom line.
Independence
The choice has always been: Do I outsource my marketing, or do I try to guess the best marketing for my practice? With dental marketing training, you can develop a firm understanding on dental marketing techniques to free you from this dilemma.