With this course, you’ll gain a deeper understanding of the importance of websites to marketing campaigns. You’ll also receive training on how to build your very own website.
What to expect in this course…
Choosing a Good Domain
The domain is your URL, i.e. theDentalEngine.com. You might not think it’s a big deal, but finding a good domain is a critical first step to ensuring better search engine rankings as you move forward.
Building a Sitemap
A sitemap is the internal structure of a website. What is the heirarchy of your pages? What are your parent and child pages? How will search engines crawl your site. We cover these basics and teach you how to create a highly functional sitemap.
Setting up your Website (the Backend)
You can’t build anything until you get your WordPress site setup with the proper plugins and themes. We walk you through this process to ensure everything is set up correctly so you can start developing pages on the front end.
Customizing your Website (the Frontend)
It’s time to stand out from your competition with a well-designed website with high functionality. Learn how to build pages with content, images, videos, graphics, layout, and more.
Social Proof (Patient Testimonials and Reviews)
Why should a patient trust a dental practice they’ve never visited? People use social proof as a way of determining if a dental practice is going to be a good fit for their needs.
Convert Prospects with Website Forms
The goal of the website is to gather as much information as possible from potential patients. By providing online forms, it makes it easier for patients to request an appointment.
Optimized Phone Number Placement
We live in a world of convenience. Making your phone number clearly visible at all times will help you convert more patients on a regular basis.
Enticing Prospects with Special Offers
When you are trying to acquire new patients, special offers help eliminate potential hesitation. From there, you can nurture their overall lifetime value.
Creating a Website Explainer Video
Videos have become a necessity. It’s more likely people will watch a short video instead of reading a bunch of text. We explain how to create an effective video to develop trust with patients.
Unique Custom Photography
Stock photography just feels very impersonal. Adding unique, custom photography to your website will make your practice seem more friendly and approachable.
Using Custom Graphics
Custom graphics can help your dental practice stand out from other websites. It adds professional and clean visual elements to break up your page layouts.
Implementing a FAQ
If you can resolve your patients concerns before they ever call, you can seamlessly schedule more new appointments. Learn how to identify and answer these frequently asked questions and where to put them on your site.
Standing out with Homepage Callouts
What makes you different from the dental practice down the street? These differentiators should be at the forefront of your website to make your benefits very clear.
Better Communication with Live Chat
Often times, people are more comfortable communicating online instead of over the phones. Adding live chat can help add more appointments for your office.
Setting up a Location Page
Having a location page will help you rank more effectively in the Map Pack (Module 3) and Google Organic searches (Module 4). We’ll show you how to set this up correctly.
Trust Indicator Badges
People value awards and accomplishments. If you’ve worked hard to achieve something, you should proudly display it on your site!
Keeping the Copyright Date Up-to-Date
It might seem like a small thing, but your copyright date adds credibility and keeps your content safe.
Are you ready to take marketing into your own hands?
HOW DO YOU COMPARE?
Average spending on marketing services per month
There are a lot of dental offices to compete with out there. It’s important to stay within a healthy budget, but also critical to invest in the growth of your practice. Do an analysis of your nearby competition to see how your dental marketing efforts compare.
What to expect
from DIY courses
We know how busy dental teams can be. Trying to manage calls, appointments, insurance, accounting and lab work can be time-consuming and unpredictable. With unlimited access to dental marketing courses, you can set your own learning schedule and pace.
Give a person a fish and you'll feed them for a day. Teach a person how to fish and you'll feed them for a lifetime. Instead of always paying for marketing services and being left in the dark, empower your team to learn new skills. New skill that will benefit your practice and the bottom line.
The choice has always been: Do I outsource my marketing, or do I try to guess the best marketing for my practice? With dental marketing training, you can develop a firm understanding on dental marketing techniques to free you from this dilemma.