The Importance of a Phone Number

A phone number is critical information to provide on a company’s website. Many practices, on the other hand, give little attention to where it fits within the overall site design. This leaves patients looking for a phone number. Rather than making your phone number difficult to locate, post it prominently on your pages.

Make it simple for your patients to discover your practice’s phone number. Work with a marketing agency to make your phone number a prominent part of the overall design. A dental practice phone number and other contact details are commonly included on the contact page, assistance page, and about page. However, the order in which these pages are shown is crucial.

Placement and Display of Your Phone Number

The location and design of your dental office phone number, like any other feature on your website, will take some trial and error to figure out what works best.

The visibility, style, typeface, and location of a phone number on a website, as well as other characteristics of its placement, may all have an influence on how readily your audience can locate it.

Easy Access Phone Number

A good initial step is to provide a phone number on your dental practice’s webpage. To begin, select phone call CTAs for material that reflects the value of phoning your company directly. A phone call CTA, for example, lends itself readily to this selling argument when highlighting the value of a trusted business relationship.

Similarly, if you’re explaining dental services to new customers, a phone call might be a wonderful way for them to engage with a live person and get their questions addressed.

Make sure you have click-to-call capability in place when it comes to the actual positioning of your phone call CTA – especially on the mobile version of your site. Patients may easily move from reading your information to contacting your company without leaving your website. Patients will no longer have to write down your phone number or switch back and forth between their mobile browser and their phone call app.

By combining the internet visit and phone call into a single session, a click-to-call button increases your call monitoring capabilities.

Placement and Display of Your Phone Number

The location and design of your dental office phone number, like any other feature on your website, will take some trial and error to figure out what works best.

The visibility, style, typeface, and location of a phone number on a website, as well as other characteristics of its placement, may all have an influence on how readily your audience can locate it.

Incorporate Your Number on Your Contact Page

Some patients realize they need contact information right away and go straight to the contact page. This is why it’s critical to give that information, as well as any other methods they may use to contact you, such as email, social media, or your address.

Email Communication

Optimize for Mobile

When it comes to mobile optimization, there are several factors to consider. While search engines consider mobile friendliness to be an important ranking factor, you must also consider the user experience.

You may observe a high bounce rate and a short time on page if your site is appropriately optimized in Google’s eyes but does not work effectively for the patient. That’s the difference between “mobile friendly” and “mobile optimized” websites. Your website may pass all of the mobile-friendly standards and appear in mobile search results, yet it may not provide a satisfactory user experience.

What Is Mobile Optimization?

Mobile optimization is a buzzword in digital marketing that refers to a website that is built to adapt to the device that a customer is using to look for your company. It’s important to note that a mobile-friendly site reduces the size of the site’s pages to make them readable on mobile devices, but it is not optimized or tailored to encourage mobile conversions. Mobile optimization is when a site recognizes that the viewer is using a mobile device, and will display larger navigation buttons, reformatted information, and optimized pictures.

User Experience

For several years, Google has used mobile-first design as a ranking criterion, which might include things like phone number display, accessibility, and positioning. It’s critical to include the phone number into the website so that it’s not just a collection of digits. When crawling and indexing your site, search bots might “see” it as a phone number if it’s coded into the HTML. Bots might not be able to read it accurately if it’s just a clickable image with numbers. Along with your header, it’s a good idea to have a clickable phone number in your website footers, just in case someone wants to call you after reading your home page, blog post, or landing page.

The website’s design should be made to be thumb-friendly. Because most people use their thumbs to manage their phones, users should be able to navigate the website with ease. Without needing to zoom in, the buttons and links should be large enough to press. This can be an issue for non-mobile-friendly websites, which sometimes have little buttons that are difficult to touch. Another consideration is the text size. Make sure that the text on the website is legible. Customers should not be required to zoom in on anything.

Adaptive vs. Responsive Web Design 

Responsive design, in its most basic form, uses a single layout and adapts the text, navigation, and components of the page to match the user’s screen. Whether viewed on a desktop, laptop, tablet, or mobile phone, the responsive design will rearrange all design components. Adaptive design creates distinct fixed layouts that adjust to the size of the user’s screen. 

Responsive design is simpler to execute and requires less effort. It gives you less control over your design on each screen size, yet it’s now the most popular way to build new sites. Another strong justification for selecting a responsive design is SEO. Responsive design websites are more search engine friendly. 

Adaptive design will (theoretically) provide the optimum user experience regardless of the device with which the user interacts. Unlike responsive design, which allows a screen to “flow” from a desktop to a smaller device, adaptable design allows for custom solutions.

Move the Navigation Bar on Mobile 

One of the most significant aspects of every website is the navigation bar or menu. It enables users to navigate around and locate the information they need.

On a desktop, the navigation bar is normally seen at the top of the page. On a mobile device, however, the navigation bar can be repositioned to the bottom of the screen. This is because reaching the bottom of the screen is easier than reaching the top. The majority of individuals hold their phones in one hand and navigate with their thumb. This can make getting to the top of the page challenging.

Need more expertise?

We live in a world of convenience. Making your phone number clearly visible at all times will help you convert more patients on a regular basis. It’s time to stand out from your competition with a well-designed website optimized for Mobile. Learn how to build pages with content, images, videos, graphics, layout, and more with The Dental Engine.