One of the most basic and straightforward reasons that consumers and businesses invest in call tracking is to guarantee that their marketing expenditures are being spent correctly.

You can readily see which campaigns are receiving the most phone calls, leads, and appointments by employing unique tracking numbers on each of your different marketing pieces (website, direct mail, newspaper advertisements, etc.). You may boost your spending without wasting marketing dollars by investing more in the marketing channels that are working and less (or none at all) in the ones that aren’t.

 

What is Call Tracking?

Call tracking software identifies the origins of incoming phone calls, whether they are from an advertisement, billboard, social media post, website, or something else. Each marketing channel, both online and offline, is granted a unique phone number thanks to dynamic number insertion (DNI).

Call tracking is essentially a technology that helps you to arrange how patients call into your dental business. Call monitoring allows you to identify where your calls are coming from and which dental marketing activities are more effective by allocating a unique phone number to each marketing channel.

 

 

 

How Does Call Tracking Work?

Every active marketing campaign is allocated a unique phone number (tracking ID). This might be print advertisements, postcards, PPC advertising, or social media. Any calls received through the different call tracking IDs will be routed back to your primary contact number. This eliminates the complication of having a single phone number for all of your marketing initiatives.

Assume a potential dental patient saw your website and wants to schedule an appointment. Dynamic Number Insertion (DNI) is a mechanism that tracks and changes the number when a visitor arrives on the site based on the traffic source.

Similarly, if you’re tracking leads generated by offline marketing activity, each campaign should have its own unique call tracking ID.

 

Why Call Tracking?

The majority of dental offices will track their internet marketing performance using measures like search rankings, visitor counts, and email inquiries. While internet commerce is growing, customers will still call to inquire about a treatment or to register as a new patient.

The most recent call tracking software can inform you which of your marketing efforts are successful and which are not. Call tracking is also an excellent method for grouping calls originating from various channels (Organic search and Google Ads, for example).

Call tracking allows you to determine which ad campaign a call originated from, allowing you to track your most efficient marketing channels. You may also utilize call tracking to gain access to crucial information that will help you maximize your marketing efforts, measure appointment conversion rates, determine your busiest time of day for phone calls, and even check call quality. Essentially, call tracking is a simple and inexpensive technique that may drastically improve your outcomes.

Value of Call Tracking

As a dentist, you have a lot on your plate, such as monitoring employee performance and caring for patients. A call tracking software helps you to audit your marketing initiatives so you can focus on which ones are providing the highest ROI. It will be useful and will assist you in scaling your profession. As a result, you must understand the importance of implementing call tracking for your dental practice. List below are some of the main reasons to use call tracking

Call Conversion 

Another appealing feature of dental call tracking is the ability to view how many of your inbound phone calls result in patients being scheduled. This information allows you to determine which of your marketing activities result in the greatest conversions rather than merely receiving calls. It can also show you the proportion of calls that come from established patients vs calls from new patients. Knowing these figures will enable you to divide your marketing budget between the most efficient channels for acquiring new patients and the most effective channels for patient retention.

Conversion Track Lead Quality 

When a new patient phones in, it’s probable that this is their first interaction with your office. If their first impression is disengaged and chilly, or if they are requested to wait before speaking, it will reflect poorly on your practice. You will end up losing valuable cash streams and tarnishing your practice’s reputation. Of course, you understand the significance of providing excellent customer service. Call tracking may help you improve your team’s phone abilities by measuring who answers the most calls and arranges the most appointments. Some software can also include voice recordings of each phone call, allowing you to track each team member’s performance and identify areas for improvement.

Insights Into Marketing Strategies

No more sifting through several sources of data to determine which dental marketing plan is more effective. With call tracking, you’ll be able to see which campaigns are doing the best, the worst, and everything in between.

Lead Generation

One of the most significant advantages of dental call tracking software is that it may assist the dental practice in generating more leads. You may use call tracking to see which marketing efforts are producing the most phone calls. This data might assist you in focusing your efforts on the campaigns that are bringing in the greatest revenue. Furthermore, call monitoring can assist you in determining whether your present marketing plan is working or whether adjustments are required.

Improve ROI

Call tracking can also help you enhance your ROI (ROI). You may invest more money in certain initiatives and less money in others by tracking which marketing strategies generate the most leads. This will allow you to make the most of your marketing spend and experience a higher return on investment.

Improve Patient Experience

Call tracking may not only offer you a lot of information about where your calls are originating from and which marketing initiatives are effective, but it can also assist you in monitoring and improving the customer support experience. Most people who call into your office have never been there before. When a phone call is a patient’s initial point of contact with your clinic, it is vital that they have a favorable experience.

Bottom Line

Without call monitoring, you’re effectively marketing blindfolded—you have no idea what’s working and what’s not, and no accurate statistics to explain why. Sure, you can wander around with a blindfold on, reaching to feel where things are and trying not to fall down, but removing the blindfold is unquestionably preferable. You can completely examine and optimize your dental marketing dollars and ROI when you can observe what’s going on with your dental marketing initiatives.

Call tracking can help your dental practice’s bottom line. You may focus your marketing efforts on the channels that are generating the most leads and reassign cash as needed, making your practice more efficient.

Without a doubt, it is time to track your phone calls. Contact The Dental Engine team if you’re interested in establishing a call tracking system created exclusively for marketing dental practices like yours. 

Google Analytics (or GA) is a highly effective business tool. However, it is underutilized by small and medium-sized businesses. No organization or start-up would contemplate functioning without a website, but many do not fully understand theirs. Why should you utilize Google Analytics? It’s the logical next step.

Businesses fail to use Google Analytics for a variety of reasons, including a lack of understanding of the tool’s benefits.

What is Google Analytics?

Google Analytics is Google’s free web analytics service. It displays many stats related to your blog or website. Google Analytics is a website traffic tracking and reporting tool.

Why You Need Google Analytics

Google Analytics will show you where you stand in terms of various metrics. It will also track your progress with these metrics over time. This will help you to determine the success of your marketing initiatives.

Google Analytics is a free tool that may help you understand your patients better. It shows you how prospective patients find your dental practice online, how they engage with your dental website and allows you to calculate your online marketing ROI. With this application, you can collect and use data to improve your patient experience while also meeting your marketing and commercial objectives.

 

Analytics Key Google Analytics Words

Here’s some key Google Analytics jargon to learn so you can start to grasp the platform and what you’re looking at:

Users

These are users who have visited your site at least once within the specified time period. This covers both first-time and repeat visitors.

Dimensions

This relates to an object’s descriptive features. This contains the browser, the exit page, the session time, and other information.

Metrics

These are the dimensions’ individual statistics. This may be Screen views or Average Session Duration, for example.

Bounce Rate

This is the proportion of visitors who came to your site and then left from the same page. This suggests they didn’t interact with your site—they just arrived and clicked away.

Why You Should Set Up Google Analytics for Dentistry 

As a dentist, you most certainly spend a significant amount of time developing tactics to increase your dental practice’s patient acquisition rate. While it is critical to producing patient leads, you should also have a system in place to analyze and measure the effectiveness of your lead-generating activities. You must utilize and integrate Google Analytics to do this, but why do you need this? Here are reasons you should set up Google Analytics for your dental practice. 

Understand How Many Active Visitors You Have on Your Website

It is not enough to simply know how many people visited your dental website; you must also know how many users were engaged on your website at any one moment. What is the significance of this? You must know how many concurrent users are expected on your site in order to guarantee that it can manage that volume of traffic. This is especially true when operating large-scale marketing initiatives. Knowing how many active visitors you have on your site might help you assess whether your site is hosted on servers that can manage your traffic. 

Learn More About Your Patients

The best patient experiences begin before the patient even arrives for their visit. It is your responsibility as a dentist to improve the quality of your patients’ interactions with your dental clinic. To do so, you must learn more about your patients. Who exactly are they? What are their ages? Where are you usually from? How do people learn about your practice? Google Analytics can provide answers to these and other queries.

Examine the Effectiveness of Your Appointment Page

You should be able to make online appointments by now. This saves your staff time spent on the phone booking appointments. Assume your patients are booking appointments using your dentistry website. In such instances, you should use Google Analytics to track how many people visit that page, how long they stay on it, and how frequently they depart without taking action, such as making an appointment. This information might help you determine whether or not your appointment page is functioning for you.

Discover How Patients Find Your Website

You might waste a lot of money and effort on dental marketing techniques if you don’t have good counsel and sensible methods. Google Analytics provides a comprehensive picture of how patients discover your dentistry website. With this information, you can design highly targeted PPC ads as well as a holistic marketing plan that produces results.

Identify Popular Services

Web analytics may assist you in determining which of your services are the most popular and where the majority of your money is coming from. It may also tell you whether patients think your pricing for a certain service is reasonable.

Identity Landing Pages That Are Effective

It doesn’t make much sense to spend time creating material that no one will see. Many dental practice websites contain landing pages that are rarely visited. That implies time and money were squandered on a website that isn’t benefiting your company. Google Analytics for dental office websites can assist dentists in identifying underperforming pages. Once you know which web pages are problematic, you may edit and optimize them to improve your Google rating. It’s also important to remember that it’s not only about how many people click on a certain page. The quantity of time they devote to it is also significant.

Optimize Marketing Campaigns

It is critical to have crucial metrics that are analyzed in real-time to see whether any adjustments are having the desired effect of driving more individuals to your dental practice. Web analytics give measurements that can show you how effective your marketing effort is by analyzing how many people visit your website each day and how many of them make bookings. It’s critical to understand which marketing methods are effective and which are not in order to invest your time and money on strategies that will pay off.

Google Analytics is Free

You have already spent a significant amount of money and effort operating and expanding your dental practice. Google Analytics will save you money because it is completely free. However, if you are not very tech-savvy, you may want the assistance of a dental marketing specialist to ensure that your Google Analytics is effectively configured to capture the information you require. If you want to try the setup procedure for yourself, read on for instructions on how to get Google Analytics up and running for your dental business.

Bottom Line

If you’re not already familiar with Google Analytics, it’s time to get acquainted since it’s a fantastic tool for tracking the performance of your practice’s marketing.

If you want to better understand your audience and develop your dental marketing plan, you must grasp how to use all of the data accessible to you inside the Google Analytics platform.

Only an efficient dental practice website can bring in new patients. Simply being online is insufficient. To rank highly on Google, your website must be well-structured, informative, and completely optimized. Without those characteristics, your dental practice will struggle to get traction.

Google Analytics for dentistry office websites gives you the type of knowledge that gives you power. How? By allowing you to take your website to an entirely new level of efficiency. Working with trustworthy digital marketers is always the greatest method to improve your website.

If you need assistance setting up a Google Analytics account, increasing conversions, understanding results, or setting up a solid digital marketing plant, please contact The Dental Engine. Let us put our expertise and experience to use. Contact us today to get started! 

Social media internet marketing for dentists promotes dentistry practice online using social media platforms such as Facebook, Instagram, and Tik Tok. It entails developing ideas for leveraging social media, posting to social media, running social media advertisements, interacting with users, and other approaches. 

Small companies, especially dental practices, may profit greatly from social media. As a dentist, you may utilize social media to communicate with current patients and even open doors to meet new patients who are seeking a dentist like you.

Why Social Media is Important for Dental Marketing

Social media marketing is one of the most efficient and cost-effective methods of attracting new patients to any dental business. While your dental clinic may be visible solely to the local community, social media marketing allows you to reach a bigger audience, clearly spell out your offerings, and exhibit your talents as a dental expert, providing your customers a compelling reason to visit your office.

Use social media to make patients feel more at ease before they ever get to your office. Let clients know they’re in good hands by demonstrating your authority, track record, and industry knowledge. Through engaging and lighthearted social content, you may help to remove some of the stigma associated with going to the dentist. People will look forward to visiting you if you give your practice a unique identity.

Let’s dive into the different social media platforms. 

 

Facebook

Every day, billions of people access Facebook. Facebook marketing for dentists is the most effective form of online marketing since you can build your user base by employing various strategies like content-based updates, links to your website, and even paid advertising on Facebook.

When you publish, it is critical to link back to your website so that interested readers may discover more about your practice. It’s also beneficial to share industry content since you become a valuable dental information source for future consumers.

Pros of Facebook

Ads

If you have a marketing budget, Facebook provides excellent social media marketing options as well. To reach potential patients in your dental practice area, you can easily build and run tailored advertising. Facebook has the best ad-targeting capabilities of any social media site for social media marketing.

Business Page

Similarly, your Business page may simply be used to supplement your website. You may provide updates, staff images, dentistry fun facts, and more to keep your dental office top of mind with your target audience. You may also quickly post updates about events, special deals, and other dental practice news.

Analytics

You can quickly view and understand the ROI of your social media efforts with thorough post performance metrics, Facebook Pixel to link to your website, and more. Facebook also lets you run split-test advertisements against each other, providing you with even more analytical information.

Best for

• Patient testimonials

• Information and news about your practice
• Educational posts 
• Meet the team
• Recommendations for products 
• Holiday or seasonal wishes

Instagram

Giving your patients photo-ready smiles? What do you think will be the first place they announce it? If you specialize in aesthetic dentistry, Instagram is the best place to showcase your practice’s confidence-boosting visual side. Keep in mind not to overdo the filters here. The objective should be to appear as professional and sincere as possible.

Dentists on Instagram may employ behind-the-scenes photographs, reposting images patients take in your clinic, presenting before and after shots (with patient consent), promoting events, organizing competitions for #BestSmile, or anything similar, and branded hashtags as dental marketing methods.

Best for

• Patient testimonials
• Before and after photos
• Meet the dental team
• Products 
• Promoting Events
• Branded hashtags
• Behind the scenes 
• Videos 

Tik Tok

Although TikTok may not be the first thing that comes to mind when considering strategies to market and builds a dentistry business, there is no reason why to disregard it. 

There are two main approaches to making use of social media networks like TikTok. You may generate and share unique material in the hopes that it will attract the attention of potential patients without the need for commercial marketing. Alternatively, you may utilize TikTok’s advertising platform to run your commercials and ensure that your target audience sees your practice.

The material you submit on TikTok is crucial to attracting attention to your practice. A dentistry office may make the most of the TikTok social media platform in a variety of ways. You may make an instructional or how-to video, which is great for today’s customers’ short attention span. This type of material enables a lot of information to be packed into a short film.

If you want to introduce the many smiling faces that manage your dental practice on a daily basis, a small movie that shows the day-to-day operations of your practice can be a smart option. This enables you to rapidly introduce the dentists and personnel who comprise your office while demonstrating everyday activity. 

Best for

• Educational content
• Before and after videos or pictures
• Fun and entertaining videos of your practice
• Patient testimonials
• Dental office tour
• Holiday and seasonal video wishes

Use Hootsuite to Manage Social Media 

Hootsuite is a fantastic tool for managing social media network channels for your dental practice. It is frequently referred to as a social media management system or tool since it allows you to access many channels at the same time and monitor what patients are saying. You may submit updates, read answers, schedule messages, examine statistics, and do a variety of other things. 

A dentistry practice’s social media presence may easily become a full-time job—possibly even more than a full-time job—now more than ever. Many businesses utilize social media to provide special bargains to followers, provide customer service, and give them a reason to return.

It’s almost a need if you manage several social media accounts to be able to create and plan posts in advance for many accounts and platforms. Hootsuite allows you to compose posts, select which social media platforms to post to, and schedule when they will be published.

Content Planning

So you’ve discovered the social platforms where your target audience hangs out, created accounts including all of the dental brand profile information, and are ready to start posting.

But wait a minute: what are you going to post? How frequently will you post? And how do you want to engage your target audience?

To address all of these questions and more, you’ll need to do some content planning. 

Here are some steps to consider:

Setting goals

Setting content goals is the first step toward developing a long-term social media plan for your dental practice. Having goals in mind can assist you in determining the sort of material you will publish. Begin by defining your overall marketing goals and how you want your content marketing plan to help you achieve them. The more explicit your marketing objectives are, the more effectively you will be able to design your social media material to match those objectives.

Target audience

Simply said, material that connects with your audience is content that they interact with. To generate such relevant material, start by creating your buyer’s persona to understand who you’re trying to engage.

Plan content

A content audit can help you validate what you believe is doing effectively by providing quantifiable data on how each piece performs.You may discover a disparity between postings you believe should do well and the actual top performers.

Create a content calendar 

It’s time to create a social media content schedule once you’ve determined what material works best and outlined your major goals. A calendar will allow you to see the broad picture when it comes to social media content planning. It will assist you in visualizing and organizing your thoughts in order to make the approach easier to implement. Your content calendar will serve as a central location for all of your dental posts.

Need Assistance?

Planning an effective social media content strategy is a continual process, but it does not have to be burdensome. Plan your process using the principles above and follow these critical steps to produce content planning that prioritizes a strategic approach.

If you’re still trying to figure out how to balance different forms of social material for your dental practice, contact The Dental Engine! 

Constant communication is also essential for building patient trust and loyalty. Patients feel really cared for by their dentists after their visit to the clinic because of regular communication. They grow more attached to the practice and will not only return as a result of that connection but will also suggest it to everyone they know.

Communication with patients is now simpler than ever thanks to technological advancements, like email.

 

Why Email?

Emailing is an excellent method to remain in touch with your patients and extend their pleasant experiences outside the office. Mass email is ideal for dental office marketing and keeping people engaged between appointments with newsletters and holiday greetings that keep your clinic at the forefront of their minds.

Patient emails are an excellent method to remain in touch with your patients and improve patient retention. Here are some of the main reasons why patient emails are so vital in dental practices:

 

Maintain Contact with Your Patients

It is critical to remain in touch with your patients if you want to preserve a productive connection. Patient emails assist you in accomplishing this. You may keep your patients updated about what’s going on by sending out regular updates and information about your practice. This contributes to the development of trust and confidence between you and your patients.

Keep Your Patients Informed

If you have fresh deals or services to market, patient emails are ideal. You may also utilize patient emails to advertise practice changes or modifications, such as a new location or extended hours. By keeping your patients informed, they will be more inclined to return to your office and suggest it to others.

Encourage Dental Health 

Patient emails can be used to improve oral health and education. Send your patients evidence-based, diagnosis-specific teaching resources instead of leaving their findings to Google. That extra thinking not only shows patients that you care enough about them to think about them outside of their sessions, but it also makes them feel more in charge of their health. You may assist your patients to learn more about taking care of their teeth by giving out suggestions and advice on maintaining proper oral hygiene. This can eventually lead to more people coming to your business for dental care.

Schedule Appointments

It’s easy to lose vital information in today’s bustling lifestyle, especially for patients who may not be able to jot it down when a phone call comes in. Consider text or email appointment reminders instead of requiring your patients to rely on memory or hope that they’ve written it down accurately. These reminders are maintained in their respective systems, making it simple for patients to review this information anytime they need to. This also has the added benefit of demonstrating that your clinic delivered the right information if a patient arrives at the wrong time for a booked appointment.

The management of dental appointments is critical to the success of any dental office. Patient emails may help you keep track of who has appointments and when, as well as notify patients about impending appointments. This can aid in the smooth and effective operation of your practice. 

Other Types of Emails to Send 

Keeping track of how many emails you send to patients is a balancing act. You don’t want complete silence, but you also don’t want to overwhelm your patients to the point where they opt out. Here are some examples of occasions to mention in your email communications:

Information about Holidays and Emergency Services

You should mention your holiday hours, whether or not you will provide emergency services, what patients should do in the event of an emergency, and when your office will reopen in your holiday communications. This is also an excellent moment to highlight any current promos or vacancies for last-minute visitors.

Welcome to the Community

This should be the first and most significant email you send to your patients. It’s an honor, especially in this day and age, to give a business your personal email address, so the least you can do is thank them by inviting them to your dental community.

Begin the welcome email by introducing yourself and then linking to other relevant platforms, such as social media, that they may be interested in.

A timely welcome email informs patients that you’re looking forward to seeing them at your dental practice. Perhaps more crucially, it instructs them on how to prepare for their appointment and who to contact if they have any issues. Furthermore, if you send it quickly following your initial phone conversation, patients are more likely to open and read it.

Birthdays of Patients

Receiving an email from someone other than your family on your birthday makes you feel special. Birthday emails are another easy but effective approach to improve relationships with your patients and differentiate yourself from the competition. 

Launch of a New Service

Do you have a new product or service that you’re thrilled about? Send an email to your patients to share your joy! Simply ensure that the offering you’re writing about is relevant to the patient’s condition. Otherwise, he or she will have little motivation to open your message, which may drive the patient to ignore future emails. You should send an email blast whenever you introduce a new service. 

A Consistent Newsletter Email

You may create and distribute a newsletter to your patients and clients on a weekly or monthly basis. You may keep everyone up to date on what’s going on in your practice by sending out a newsletter. This not only keeps everyone linked to your dental practice but also makes your patients feel like they are a part of your practice’s community. This is an excellent approach to increasing patient loyalty.

Staffing Changes

When an associate doctor joins the practice or a hygienist goes on maternity leave, send them an email. This demonstrates that you are concerned about their comfort and want them to know that they will encounter new faces the next time they visit.

Bottom Line

Patient emails are an excellent method to remain in touch with your patients while also promoting your dental office. If you haven’t already started using patient emails, now is the moment. Dental clinics that utilize dental practice management software often include an email template option that allows them to easily send out mass patient emails. This is a great method to save time while also ensuring that all of your patients receive the same information. Emails from patients are an essential component of any dental practice’s communication strategy. 

Work with Us

Email communication is a great way to engage and communicate with patients. This direct channel of communication enables you to build long-term connections with your patients. 

Do you want to hire a professional marketing team to help you build your practice? Visit our contact page online now to speak with the dental marketing specialists at The Dental Engine. 

Communication with patients is one of the most crucial things the administrative staff undertakes. They remind patients about booked appointments, notify them when they are due for treatment, and communicate office closures or schedule changes. Because many patients do not answer the phone, staff employees are forced to leave the same message repeatedly.

That is not the ideal way to spend anyone’s time. Instead, send SMS messages to your patients! Because that is how many people like to interact, you will reach more patients while saving time by not leaving phone messages.

So Why Consider Text Communication?

Every year, dental technology advances at an exponential rate, and people expect a more forward-thinking experience when they see the dentist. Text messaging can assist improve your practice’s strategy and streamline internal operations.

Today’s culture is mostly centered on text-based communication. If the phone number is not recognized, calls are frequently filtered or even totally ignored. Sending a text message to your patients is a non-threatening approach for them to contact your clinic swiftly and conveniently. Text messages are another approach to demonstrate to your patients that you care about their comfort and convenience.

 

Text Message Reminders

We’re all busy, and things like dentist check ups are easy to overlook. When patients miss appointments, you wind up with no-shows and gaps in your calendar. Your administrative staff spends so much time calling patients to remind them of their appointments.

There must be a better way! Send out automatic text messages to patients to remind them of upcoming appointments. You may even allow patients to confirm their appointments electronically and add them to their calendars while the administrative team handles other chores. Patients may simply text back a Y or a N in response to your confirmation of their future dental appointment, and the software will put the N replies to a call list where your staff will later contact them to reschedule.

Patient communication systems can be used by practices to deliver automatic SMS reminders to patients who have impending appointments. Most patient communication tools will immediately update your calendar in your practice management system if patients respond with a confirmation. Texting appointment reminders to your patients is an efficient strategy to prevent patient no-shows, which are the scourge of any dental business.

Text Message Reschedule

What happens if a patient misses an appointment despite receiving a text message reminder? The straightforward option is to text the person again. If you have a no-show or cancellation, why not text the patient right away to reschedule the appointment? Texting patients is a quick and easy approach to getting them back on your schedule.

To improve patient engagement, make it easy for people to reschedule appointments. Consider this scenario: your patient receives an SMS and is instructed to call your office to reschedule. Consider this: your patient receives a text and may promptly reschedule by clicking a link in that text. The second approach is more convenient and gives an easy way to reschedule patients.

Two-way messaging

Patients expect more from their healthcare professionals than ever before. Excellent dental care is insufficient. Patients want a positive experience from start to finish when they see you, and if there are any hiccups, they will be outspoken about it on social media. Offering a two-way text messaging platform is one method to go above and above and guarantee that your patients have a positive experience.

Perhaps a patient has a basic inquiry regarding a forthcoming surgery. Perhaps they want to know if they can eat after having a cavity filling done. In any event, giving your patients the opportunity to text with your office is a terrific, patient-focused product that you should be implementing in order to provide your patients with a better experience.

 

Increase Patient Reviews

Positive patient feedback is critical to your brand’s reputation in your service region. Furthermore, this useful feedback is another statistic you may use to assess your patients’ satisfaction with your dental clinic. Reminding them to visit your Google My Business page to post a review, on the other hand, may be difficult, and it’s frequently all about convenience.

Text messaging for your dental clinic might assist to speed up the process and make posting a review even easier. Adit allows you to build an automatic review request that includes a link integrated into the text message that directs patients to your favorite feedback site.

Newsletter

Any notification you send out via newsletters risks being buried in an inbox among every other unread email or being sent to spam. However, because SMS has a far greater delivery and open rate, you may send a link to the newsletter to your patients instead.

This is a terrific approach to guarantee that any critical announcements or upgrades to your clinic are seen by the bulk of your patients.

Billing Reminder

Patients frequently fail to pay their bills on time because they simply forget. While there may be no malicious intent, it can have a significant impact on your productivity.

This is beneficial to both you and your patient. Rather than mailing your invoice and waiting for your patient to call or mail a check back, patients may check their bill on their phone and contact the clinic to pay.

Communicating With Patients Who Just Had an Appointment

If someone has had all four wisdom teeth pulled, dental surgery, or even a simple filling and has a pressing question, it is difficult for them to pick up the phone and call you. Talking may aggravate discomfort, and understanding what they’re saying may be difficult, especially if they’re still numb. Two-way texting addresses a slew of issues in this circumstance.

A patient may seek clarification on when to take specific drugs, how to care for their mouth, or whether a certain food or beverage is safe. Rather than enabling them to browse the internet for solutions or making assumptions, a two-way SMS discussion might clear things up.

Improvements in Services

As previously noted, excellent patient communication in dentistry practice helps you to recognize their difficulties and personalize your services to their specific requirements. For example, if your appointment method is overly long or clumsy, your patients will let you know if you keep a consistent contact frequency. This approach has been embraced and widely used by prominent corporations all around the world, and it may be useful in clinics as well.

Work with The Dental Engine 

Bringing in and keeping new patients necessitates knowledge and skill in marketing, patient communication, accountability measures, processes/procedures, and other areas. In brief, practice growth necessitates the implementation of an effective growth system that can be leveraged to perform the essential activities that result in the intended outcomes. At The Dental Engine, we can help your dental practice implement an SMS system to communicate with your patients. Contact us today, to get started.

Key Performance Indicators

KPIs (key performance indicators) and metrics are figures that show the campaign’s success. Google Ads provides stats and reveals which demographics are engaged with your brand. You may use metrics to measure the development of your marketing effort and compare it to other marketing tactics. Furthermore, metrics provide data that allows you to understand what is working and why. You may also optimize your marketing plan using the same data.

Google Analytics is a reporting tool and as a result, it provides you with information about how your platforms, both web, and mobile, are being used. You may utilize these insights to create a strategy to improve your stats. Furthermore, you may compare the data for prior marketing efforts to acquire a better knowledge of the factors that contribute to the success of your campaign. 

Cost per click (CPC)

CPC looks to be the amount you pay for each click on your ad, but it is much more than that. CPC is one of the most critical metrics to track and optimize to achieve a decent return on investment. The CPC you spend has a significant impact on the profitability of your campaign.

 

What is CPC?

You are charged for each click on one of your PPC (Pay Per Click) advertisements. You may, however, define the maximum price you are ready to pay at the keyword level. This implies you may bid more or lower based on the keyword’s purpose and importance to your dental practice. The CPC is the real cost of these clicks based on the keywords for which you are bidding.

Running a good campaign is all about maximizing ROI while minimizing lost sales or lead changes. If you set your bids too low, your advertising will not be seen frequently enough or will not drive conversions. If you set your bids too high, your campaign’s profitability will suffer.

 

Max CPC

= The maximum price per click that you are ready to spend on your advertisements account.

Average CPC

= The entire cost of all of your clicks divided by the total number of clicks is the average CPC.

Actual CPC

= The price you actually pay for a click.

 

When developing a PPC campaign, you should be able to set daily (or monthly) budgets and predict how much your CPC will be across the keywords you intend to bid on.

 

Number of Clicks

CPC is the average amount paid for each ad click. A large number of clicks or visits to an ad indicates that the ad is attracting client attention. Because several advertisers can bid on ad placement on websites and popular keywords, the best CPC for each brand is decided by its ad ranking as well as the ranking of other comparable brands and goods. The higher the ad placement and the more in-demand a term is in the auction, the greater the advertising price.

 

Impressions

When a user views an advertisement, this is referred to as an impression. In actuality, an impression occurs whenever a potential patient accesses an app or website and sees an advertisement. These impressions can be both unique and nonunique, and they tell the advertiser how many people saw an ad or how many times an ad was displayed.

 

Cost per new patient

One of the most often asked questions by dentists is, “How much does it cost to attract a new patient?”
It might be difficult to consider operating a practice in terms of economics and obtaining new patients through ad campaigns and the like. However, dentists can no longer rely on personal referrals to bring in enough patients. Internet-savvy people are more likely to perform their homework online before visiting a new doctor, whether they’re researching their ailment or actively looking for a doctor in their region.

Before you invest a large amount of money in acquiring new patients or changing your approach, it’s critical that you really grasp your present expenses. Check that your patient acquisition process is being audited, that you know how many prospective patients you generally have in your pipeline, and that you know where these new appointments are most likely to come from.
All of this information may help you make more educated decisions about targeting advertisements, adding team members, and so on, allowing you to continue to expand your dental practice with the most effective investments available.

Once you’ve determined your acquisition expenses per marketing channel, as well as which channel produces the greatest number of new patients that book a “next” appointment, you’ll know where to direct your marketing resources. Moving your money to the most successful marketing channel ensures that your money is in the greatest possible location to optimize results.

Having the lowest CPA feasible should not be your primary goal. So, don’t get too wrapped up with lowering your CPA without a clear emphasis on patient retention.

 

 

Cost per lead (CPL)

Even if your dental practice is currently doing an excellent job of generating new patients, calculating your CPL provides valuable information into how your dental practice operates. When it comes to determining the efficiency of your marketing initiatives, your CPL is quite useful. It’s a great indicator of what’s working and what isn’t, allowing you to make decisions about where to focus your efforts in the future. If you ignore your cost per new patient, you’re effectively guessing how effective your marketing is and likely wasting money on ineffective tactics.

The simplest technique to calculate CPL is to divide your marketing expenditure by the number of leads generated. If your $15,000 marketing budget generated 350 leads, for example, your overall CPL was $43.

The cost per lead is an inverse metric, therefore the lower your cost per lead, the better. To keep this cost low, your dental marketing team should be hard at work A/B testing advertising to discover what little changes will bring more visitors.

If your dental marketing plan is successful, you must guarantee that you can continue to fund it. Knowing how much money your dental practice spends on each new lead or patient will help you appropriately budget for the continuance of your marketing activities. For example, if your clinic paid for a Facebook ad and only received a few leads as a consequence, it may not be worthwhile to continue utilizing this sort of marketing. A costly ad that gets your dental practice considerably more leads, on the other hand, may give enough value to warrant repeating.

Bottom Line

While a dental marketing strategy may bring more patients through your doors and more traffic to your website, knowing which methods are effective and which are not might be the difference between growing a little and growing greatly. KPIs may assist your practice in determining how many more clients are required to accomplish your income targets for the year, as well as what form of advertising will be most effective in increasing website traffic.
By concentrating your dental marketing efforts solely on the types of promotion that have been shown to be the most efficient in assisting you to achieve your objectives, your dental practice will save time and money that would otherwise be wasted pursuing unproductive approaches.

Work With The Dental Engine

A skilled dental marketing agency understands what it takes to develop a marketing strategy that genuinely fulfills the demands of your dental practice. At The Dental Engine we will discuss those requirements and establish quantifiable, precise targets in the form of KPIs, as well as change those measurements as needed over the life of your marketing campaign depending on its effectiveness and feasibility of achievement. Contact us today, to learn more.

 

Reason to do Daily Backups

Regular backups are essential for securing your dental practice’s network, regardless of how big your office is. Regular backups may be the single most important precaution you can take to avoid a network disaster.

Backups ensure that you have secure and clean data to keep your dental practice running in the event of data loss, a hack attack, or even a natural disaster, regardless of your current security strategy.

Want to Learn More? 

Get in touch with The Dental Engine to learn more about how website security and data backup services can benefit your business! You can’t build anything until you get your WordPress site setup with the proper plugins and themes. We walk you through this process to ensure everything is set up correctly so you can start developing pages on the front end. 

What are Retargeting Ads?

In Google Advertisements, remarketing comprises static pictures, animated images, video, responsive ads, and text ads that are displayed on the Google Display and Google Search Network. The targeting is what distinguishes remarketing from conventional Display and Search advertising. Remarketing is employing a particular tracking code to set cookies on the browsers of visitors to your website and then delivering adverts to individuals who have that cookie, specifically on the Display and Search networks. It has the potential to be a very effective component of a PPC campaign.

The easiest way to think about these adverts is as an internet method of turning casual window shoppers into consumers. Retargeting advertisements, which use basic tracking tags, encourage previous visitors to return to your website by displaying them relevant adverts when they browse Google Display Network websites or search for similar phrases on Google. Retargeting advertising keeps your business and items in the thoughts of previous visitors.

The goal of retargeting is to discover those who have demonstrated enough interest in your dental services to visit your website. When compared to those who have never visited your dental website, these visitors are more likely to undertake whatever behavior you consider a conversion.

Google Retargeting For Dentists

This marketing tactic goes beyond merely displaying brand advertisements to customers after they leave your site. You may also target user behavior, such as if a person visited a page on your website concerning teeth whitening. Then, instead of a generic ad, you may display that individual your adverts for teeth whitening services.

You may boost the possibility that consumers will return to your site to complete the necessary action by selling services that they are already interested in. Remarketing allows you to target people who have already visited your website. It stands to reason that your ROI from remarketing to these parties will be greater than your ROI from marketing to persons who have never expressed an interest in you.

Benefits of Retargeting for Dentists

Of course, the first step in effectively retargeting potential patients is information, and the most significant information for general/family dentists is new local residents. The majority of practices provide a comprehensive range of dental treatments, and individuals who relocate to a new region are seeking a dental home, a place where the entire family can go. Understanding these new inhabitants’ demographics and obtaining their contact information may be marketing gold.

The key benefit of using retargeting is that it keeps your practice in the thoughts of any potential or current patients who visit your website. Retargeting them with ads that are relevant to their declared interest will keep you on their radar and dissuade them from looking elsewhere for a better “deal.”

Furthermore, retargeting is a powerful method for improving conversions and reaching new and returning customers. The goal is to strike a balance between efficacy and overkill so that your retargeting drives sales rather than repels visitors.

How Does Retargeting Work for Dentists?

Your adverts will appear on their displays as they navigate the internet. Because YouTube and other online companies enable other businesses to advertise on their pages, this is the case. They are paid a tiny amount to enable advertisements on their pages, and patients will see these advertisements as they navigate the Internet.

This keeps your dental practice, as well as the services that potential patients were looking at on your website, in their thoughts. As people identify your dental brand and services, you will eventually get name recognition.

The idea is for potential patients to finally click on one of these retargeting adverts, determining that they do, after all, need your dental services. Following the conversion of those Internet users.

 

Example of Retargeting for Dental Practice

Someone was looking for a dentist in Utah and came across your website’s landing page. They were considering the veneers you provide. The visitor exits your site without contacting your office to schedule an appointment or inquire about the clear aligners.

As they browse other websites, retargeting advertising will appear. These advertisements possibly show the veneers he was looking at. This keeps the veneers in their mind and makes them think if they should spend the money on them. The idea is that he will eventually contact your dental practice.

Targeted Visibility

Google Ads Display advertising is designed to increase brand awareness and move visitors further down the funnel. However, Google Ads Display ads benefit all businesses, including dentists, and are not limited to giant corporations .

This enables dentists to improve visibility successfully while working on a strictly limited budget. Once the hard work is done, you may expand your local consumer base with minimum effort. To reap the benefits of Google Retargeting, you must first get data.

Data collection for retargeting campaigns 

Retargeting advertisements, unlike search ads, are not driven by user searches, ensuring that your ads are seen by the proper people. You may acquire data (audience) for your retargeting campaigns using one of the two techniques listed below:

1: Retargeting Lists

You utilize list-based retargeting to show targeted adverts to current patients or visitors who have supplied you with their email addresses. Perhaps you want your blog subscribers to download a whitepaper after ignoring a pop-up ad on your site, or you want your free trial users to upgrade to a premium plan. Both scenarios are suitable for dental retargeting marketing.

To begin using list-based retargeting, just upload your email list to the retargeting provider of your choosing, and your audience should begin seeing your adverts while they surf the web. You may also send tailored emails to your target audience to persuade them to revisit the offer that piqued their interest.

2: Use a Retargeting Pixels

The most frequent type of audience collecting is pixel-based retargeting. It works by embedding a JavaScript code (a pixel) on your website or post-click landing page. When you connect the pixel, the pixel leaves an anonymous browser cookie in the visitor’s browser every time they visit your dental website or post-click landing page.

When a visitor leaves your page and proceeds to browse other websites, the pixel notifies your supplier, such as Google AdWords or Facebook, that these visitors should begin seeing your advertising.

Pixel-based retargeting ensures that your advertising is viewed by those who have visited your dental website or clicked through to your post-click landing page. Another advantage of pixel-based retargeting is that it begins instantly, so visitors may begin viewing advertising that will persuade them to return to your offer.

 

So Why Should you Want Dental Practice Retargeting?

There are various reasons why you should think about retargeting. Some of them are listed below:

You would be targeting patients who are already aware of what you have to offer; you would not have to start from zero. They would notice your advertisements wherever they went and, as a result, would most likely select you over your competition.

Patients who are being retargeted are already interested in what you have to offer.

Retargeting advertising, when done correctly by specialists, may help you obtain more patients than any other marketing method.

You want these dental retargeting ads because, throughout the time when a consumer is considering acquiring your service, they may be targeted by another dental practice, and you may lose that lead, which is why it is critical to constantly ensure they are remembering and thinking about your dental practice.

 

Bottom Line

When you invest in ad retargeting for your dentistry website, you position yourself to outperform the competition. When those website visitors eventually decide to acquire the dental services they’ve been wanting or needing for years, they’ll remember your dental clinic.

Consider fresh and unique strategies to regularly re-engage potential and current patients in your area of expertise using your digital marketing techniques. Ads that are strategically prepared and distributed are a good place to start your advertising strategy.

 

However, retargeting takes time, skill, and work for many dentists owners. As a result, engaging a professional that controls retargeting and other aspects of your digital marketing campaigns for maximum ROI is the best way to optimize the results of a retargeting campaign.

 

Work with The Dental Engine

At The Dental Engine, we can assist you in developing a retargeting dental marketing strategy. Our specialty is crafting high-converting ad language and linking it to the best dental landing pages to improve the effectiveness of your advertisements.

We recognize how critical it is for you to convert website visitors into actual patients. When someone views your website and spends some time there, but never calls or schedules an appointment in any other way, it does not imply there is no hope. Many times, visitors simply need a nudge in the right direction. Contact us today, to get started at retargeting for your dental marketing strategy,

What are Google Ads?

Google is not just the world’s largest search engine, but it is also one of the most powerful advertising platforms accessible to digital marketers. Google provides advertising through search, which is well-known, as well as a network of websites where you may promote.

When you use Google Ads to promote, you pay to have tailored pay-per-click (PPC) ads prominently shown on Google Search results pages. This means you only pay when someone clicks on your dental advertisement. As a result, there isn’t much to lose by running these adverts. So, at the very least, if your ad is so poor that no one clicks on it, you will not get charged.

If you search for a dentist practice in a certain region on Google, you’ll see PPC advertising at the top of the Google Search results page for your location. People who are looking for dentists or dental services might be sent to a landing page on your website, where they can contact you.

 

Monthly Budgets

Google Ads, like other kinds of PPC advertising, works by putting bids.

You’re not going to spend hundreds of dollars on those bids all at once. You will normally set a monthly spending budget, which you may adjust based on the outcomes you observe over time.

The problem with needing to lay out a monthly budget that can be readily adjusted is that it might be tempting to revise it as you track your KPIs.

When it comes to budgeting, doing keyword research first, rather than setting a CPC ceiling, works best. This assists in determining what dental competitors are bidding on and how much it will cost to compete.

4 top things to consider for your monthly budget:

1 Your local market
2 Keywords you wish to target and their cost per click.
3 How quickly do you want to see results?
4 How effectively your website turns visitors into patients.

 

Keyword Research

Keywords are the foundation of not just your online presence, but also the growth of your dental practice. Dental practices that can’t be discovered online will fail! However, you cannot just target any keyword. You must conduct a study to identify the most beneficial ones for your organization.

Keyword research is the process of determining the phrases people use to search for information on a certain topic, as well as how frequently such keywords are used in search engines such as Google and Bing. Keyword research is the most effective technique to discover fresh, relevant terms for your paid and organic search marketing initiatives.

Keyword research includes selecting keywords and identifying which keywords to bid on, but it does not end there.

1You must ensure that you are receiving the most value out of
each term you bid on, so choose advertisements that strike a
balance between high-volume keywords and a low CPC.

2 Bid on keywords that can help you stand out and increase
visitors to your website.

3 You should also make certain that a low-volume, the high-value
term does not cost too much!

You now have a list of keywords to use in Google Ads. Excellent work! Before you get in and start developing your campaign, consider what your rivals are already employing in their Google Ads dentistry marketing strategies.

Your online competition will have previously tested and optimized their Google Ads ads. Having that knowledge reduces the risk associated with your advertising spend. You may optimize your own efforts by learning what works for their landing pages, advertisements, and keywords.

 

Targeting

In Google Ads, there are two forms of targeting:

Contextual targeting enables marketers to specify which websites their advertisements appear on, whether by the type of material on that website (themes) or by naming specific websites or web pages where they want them to appear (placements). We shall go through subjects and locations in greater detail later in this post.

Audience targeting allows you to choose which people see your adverts. You can target audiences based on their online interests and behavior, interactions with your website, or first-party information that they have given you permission to use.

The following targeting options are available for search campaigns:

Detailed Demographics

Demographics

Affinity Audiences

In-Market

Remarketing (known as remarketing lists for search ads, or RLSAs)

Similar Audiences

By more precisely targeting your audience, you can guarantee that your advertising is relevant to them, boost the odds of converting potential patients into clients, and save costs by minimizing wasted ad spending.

 

Bottom Line

Google Ads for dentists may be a highly valuable source of new patient leads for your clinic. To execute a successful Google Ads campaign for dental services, you must target the correct audience, bid on the appropriate keywords, create engaging and persuasive ad text, and employ a conversion-optimized landing page to convert visitors into booked patients.

 

Work with The Dental Engine

A rigorous keyword phrase analysis is required to discover and target your prospective patients. We listen to your wants and goals when discussing the sorts of offers you’d like to advertise to discover what procedures or services make your dental practice special. We construct a solid keyword bundle based on this information in order to succeed in your market and stay ahead of the competition.

 

 

5-star reviews demonstrate to Google that your dental office is helpful to patients, causing your site to rank better in Google Search results. Positive internet reviews will help indicate potential customers that your practice is a solid choice for dental services if your business appears as a relevant search result.

But where can you begin as a business owner to encourage high-quality reviews? How can you persuade a typical patient to post a Google review? To start off, it’s critical to set up your Google My Business Profile (GMB).

Google My Business Profile

Google is the most popular Internet search engine, and many individuals begin their search for dentists with a simple Google search. Google My Business is a feature that Google provides for local companies such as dentistry offices. When someone searches Google for a local company, this listing service appears. Google My Business listings display alongside Google Maps and above organic search results.
Click here to learn more about Google My Business. (link the the other blog)

Google Reviews

Google reviews are conducted using the Google My Business platform. Patients may submit reviews and see other reviews once you’ve set up your Google My Business account. When a potential patient searches for your dental practice on Google Maps, you will appear in the results. Appearing in the coveted map pack guarantees that your website will receive more hits than your competitors. Without a question, Google is the most essential review site for dental practices.

Requesting Reviews

Most of your dental patients, especially the ones that like you the most, will be willing to provide an online dentistry review. They must, however, be asked. They won’t be able to accomplish it on their own. This indicates that your team’s contribution to achieving your objective is critical.

If one of your patients has a particularly positive connection with one of your team members, have that team member urge them to submit a brief review while they are still sitting in the chair. Prepare for and choose dental patients that you believe would be glad to write you a review. Dental offices that implement this method receive more online dental patient evaluations than those who do not.

When asking your dental patients for reviews, make it clear that you and your team rely on them to locate more wonderful patients like them. Inform them that their input will assist you in determining how to enhance the patient experience in your clinic. It is OK for your team to inform your patients about the aim you have established.

At the end of a visit, ask a satisfied patient if they would be prepared to give a review of their experience. Don’t forget to inform them where they can write a review—handing out business cards with a QR code that directs them to your Google listing makes it easy for them to provide good feedback.

Responding to Reviews

Begin by committing to responding to each evaluation within a day or two after getting it. This demonstrates that you are attentive and interested in what your patients have to say. When people are studying your dental office, they may see that you haven’t reacted to any of your reviews, or, even worse, that you’ve taken months to respond to a patient review.

You don’t have to spend a lot of time coming up with creative, one-of-a-kind comments to each review. Simply confirm that you noticed all of your favorable reviews with a simple “thank you” remark. When patients post favorable online reviews, thank them for their business, request important suggestions on what may be improved, highlight a change that occurred as a result of their feedback – any engagement demonstrates that you care. Never dismiss favorable feedback from customers.

However, if you ever receive a poor review, you may want to spend a bit extra time on it. First, check if you can speak with the patient who left the review about the problems raised in the review. This may cause them to change or remove their review. Providing exceptional customer service might sometimes persuade a patient to remove a bad rating and replace it with a favorable one.

Recognize that you cannot prevent unfavorable reviews, but you may reduce their impact by using the knowledge to enhance your business process. Remember that an online review provides you with the connection to your consumer that you require in this digital age.

An internet review has a significant impact on how people perceive your company. They are the means through which you will get new clients and retain existing ones. When you don’t have a plan to enhance your digital presence and then execute on that plan, you’re losing significant revenue.

More Tips for Reviews

Another strategy to encourage your patients to post feedback is to send out automatic follow-up emails or texts following a visit. It’s also an effective method to remember patients who you’ve previously asked in person by providing a simple option for them to follow through. Inform them that their feedback will help your dental office improve future patient encounters. Make a point of thanking them for their patience and including a link to your Google listing.

The simpler it is to submit a review, the more likely it is that your patients will offer feedback. An easy strategy to generate more reviews is to have a link on your website that respectfully asks your patients to share their experience. A link on your website is also useful for patients who wish to post a review but misplaced your email or SMS.

 

Ready to Maximize Your Reviews?

If you’re ready to take your dental practice to the next level, contact us at The Dental Engine today. We can set you up with a free consultation to help you design a future strategy to guarantee your dental business continues to flourish. The Dental Engine makes it feasible for your dental practice to produce positive reviews faster so you may rank higher on search engines more rapidly.