5 Reasons Why WordPress is the Best CMS

A content management system, or CMS, is software that helps you create, manage, and alter content you want on your website without much technical knowledge.

Simply, a CMS is a tool that helps you build your website without needing to write any code from scratch. For instance, instead of building your own system for web pages and other functions, the CMS handles all foundational operations for you.

This way, you can focus on the aesthetic of your website and pleasing your patients.

What is WordPress and How Does it work?

WordPress is the most simple and popular way to create your dental website. In fact, WordPress powers around 40% of all websites on the Internet. This means that 1-in-4 of those shiny, fancy dental practice websites you’ve seen are running because of WordPress.
With a CMS like WordPress, you can write your content in a format that favors Microsoft Word. This makes it simple for writing up pages and adding media. In fact, to manage media files, you just browse to upload your pictures instead of placing them directly onto the page and formatting them. WordPress does that for you.

WordPress isn’t just a backend management system, though. It can make all of the content that you create show up for your visitors exactly as you want it to. This is great for all dental professionals who want professional-looking websites without backend developers.

WordPress has extensive themes and plugins that make modifying your website simple and exciting. The plugins available for WordPress handle the functionality of your website while the themes handle the way your website looks.

5 Reasons Why WordPress is the Best CMS

     1. WordPress Targets User Experience

The themes and plugins available help you get work done quickly and leaves your website looking professional, user-friendly, and engaging. The best thing is that visitors take notice. Certainly, if you’re looking to improve your website’s SEO ranking, Google rewards websites with pleasing functionality and looks. All of this can be achieved through WordPress.

     2. WordPress Helps Integrate your Social Media

You can use social media to go hand-in-hand with your online marketing campaign for your dental practice. WordPress makes that process simple and seamless. On WordPress, you can create customized social media buttons for your website so it’s easy for patients to interact with your content. Some other features include adding social media feeds onto your website as well as automating your social media marketing.

     3. WordPress Has Amazing Plugins for Simple Development

As mentioned above, plugins help with the functionality of your website. Knowing which plugins to utilize on WordPress is easy. If you’re looking to maximize the content you write to be readable, you can add Yoast SEO. If you’re looking to study the analytics of your website, you can get Google Analytics without leaving your dashboard. What’s even better is this requires zero coding.

     4. WordPress Has Stunning, SEO-Friendly Themes

What’s most important to your patients will be the functionality and the look of your website. With WordPress, you never have to worry about optimizing your site design for SEO yourself. You are given the choice of many SEO-friendly themes that keep patients scrolling through your website.

     5. WordPress Sites Decrease Slow Loading Times

Believe it or not, loading time matters. If a potential patient clicks through to your dental practice and it doesn’t load in around 5 seconds, that patient will look elsewhere. Not only do you lose potential patients, but Google sees slow loading websites as not worth ranking.

Thankfully, WordPress has plugins that increase your website’s speed. For example, there’s ShortPixel Image Optimizer. This plugin shrinks your PDF files and other images on your website to speed up the load time.

Does your dental practice have an effective CMS?

Developing a functional and attractive website doesn’t have to be complicated. WordPress makes development easy and fun. Start using WordPress for setting up a website with fast loading times, stellar user experience and plugins that help you get work done faster.
As always, for additional information and help starting up your WordPress website, please visit the Dental Engine to sign up for specialized training to help grow your dental practice into being the best it can be.